Design Thinking: From Concept to Action

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course overview

Everyone has experienced products and services that don’t quite deliver as expected. Why is that?Chances are it’s because the team that created the product or service didn’t ever walk in the shoes of their customers. Thinking about a problem or idea from the customer’s perspective is key to delivering a valuable and satisfying experience, whether that’s applying for a home loan or interacting with a software product. Thinking like your customers/users has been a proven staple for years in mature disciplines like industrial design. Yet in many organizations or less mature industries such as software and technology, this mindset is still not widely accepted and applied.“Design Thinking” uses a designer's sensibility and methods to match people's needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.With user expectation increasing year over year, the experience can dictate success or failure of a product or service. For complex domains, the challenge is even greater, where teams get distracted by complicated technology ecosystems, complex business processes and meeting tight deadlines. In this 1-day workshop, you’ll learn how to apply a design-driven mindset, lean user research methods, and rapid prototyping techniques to evolve your ideas from early-stage concepts to actionable results.


FORMAT: Lecture with hands-on group exercises throughout the day for learning user research techniques and design-driven prototyping.

intended audience

Anyone from Executive to Individual ContributorUX & interaction designersUI & front-end developersInformation architectsProduct managersBusiness analystsVisual designersUser researchersUsability specialistsExecutive management with oversight responsibility.

customizable highlights

  • What Design Thinking is and why it matters
  • The revelation of thinking deeply and creatively
  • Lean discovery techniques and artifacts to reveal user/customer perspective and psychographic details about
  • How to observe and interview users/customers
  • Mapping users’ mental models
  • User Audience definition and segmentation
  • Story/Journey Mapping
  • How to Tell a Great Story
  • Importance of Storytelling
  • For the purposes of funding or influence (different than building an actual product)
  • Rapid Storyboarding and Story Mapping Techniques
  • Idea Evaluation/Score Carding
  • Zeroing in on important stories crafting an MVI (Minimum Viable Idea)
  • Prototyping - Choosing the right weapon from a variety of techniques
  • Idea maturation (prototyping a product, process, service, etc.)
  • Evolving & scaling ideas.