The Next UX Wave: Experiential Search, Conversational UI & Augmented Reality
What are the next big trends in UX? At our recent Expero Summit, we discussed many advances that promise to transform how users interact with technologies. As augmented reality and other technologies take substantive form, it’s more and more about what the user needs from these amazing technologies and less about how cool the technology actually is. It’s a given that the technology is only going to get cooler. What’s not as obvious is whether the user is ready for it.