User & Market Research

Achieve your business & technical goals with user and market research

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Adopting Research-Driven Experiences

We are able to successfully create custom software for domain-expert users through our expertise in user and market research. Through the adoption of user research we are able to get inside the heads of end-users to help our clients achieve their business and technical goals.

  • Align with business & technical goals
  • Document research & testing results
  • Confirm strategy viability
  • Develop high-fidelity concepts

Define the problem

Identify major gaps or inefficiencies in your current process; set goals; and transfer domain knowledge.

Zero in on user goals

We utilize a range of activities to define goals, from persona workshops and user interviews, to mental modeling and ideation sessions.

Design & test solutions

This step in our process includes story map results of ideation sessions, wireframes, user test scripts, user test scores and findings, & recommendations.

Iterate & refine the solution

We will engage in wireframing and prototyping; user testing and viability outlining; and refinement recommendation.

Review & finalize

At this stage we will develop high-fidelity user interface concepts along with supporting documentation.

Deliver

In the final stage of the project, we will provide and hand over the new design to you.

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Our Insights

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Competitive Usability Testing

We’re redesigning our site, but there’s internal debate about whether the new design is any better than the current site. What’s the best way to determine which one is better?

Finding Study Participants

Q: How can we find people to be in our studies?

Iconixx

Iconixx legacy code base and user experience once cutting edge had become dated. They were concerned that the dated look and lack of mobile options could make them vulnerable.