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We are able to successfully create custom software for domain-expert users through our expertise in user and market research. Through the adoption of user research we are able to get inside the heads of end-users to help our clients achieve their business and technical goals.
Identify major gaps or inefficiencies in your current process; set goals; and transfer domain knowledge.
We utilize a range of activities to define goals, from persona workshops and user interviews, to mental modeling and ideation sessions.
This step in our process includes story map results of ideation sessions, wireframes, user test scripts, user test scores and findings, & recommendations.
We will engage in wireframing and prototyping; user testing and viability outlining; and refinement recommendation.
At this stage we will develop high-fidelity user interface concepts along with supporting documentation.
In the final stage of the project, we will provide and hand over the new design to you.
We’re redesigning our site, but there’s internal debate about whether the new design is any better than the current site. What’s the best way to determine which one is better?
Iconixx legacy code base and user experience once cutting edge had become dated. They were concerned that the dated look and lack of mobile options could make them vulnerable.