Why You Need A Graph Database to Understand Your Customers

Companies across a variety of industries are trying to attain a holistic view of their customers. From creating a more personalized experience, to creating more timely and relevant support, to simply marketing to them more efficiently and effectively, there are tremendous gains to be had with a 360-degree view.

Why You Need A Graph Database to Understand Your Customers

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April 7, 2017

Why You Need A Graph Database to Understand Your Customers

Companies across a variety of industries are trying to attain a holistic view of their customers. From creating a more personalized experience, to creating more timely and relevant support, to simply marketing to them more efficiently and effectively, there are tremendous gains to be had with a 360-degree view.

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Companies across a variety of industries are trying to attain a holistic view of their customers.  From creating a more personalized experience, to creating more timely and relevant support, to simply marketing to them more efficiently and effectively, there are tremendous gains to be had with a 360-degree view.  

However, achieving this 360-degree view requires serious data — or more accurately, serious crunching and analyzing of data to understand customer relationships across every touchpoint and multiple business units.

Sound challenging? It was. Until graph databases.

Traditional data stores and algorithms can’t handle interactions across multiple touch points in real-time —these days your customers will not wait for your batch job to complete.  However, new graph technologies provide unique benefits for getting that all-important Customer 360 view.

What you'll learn:

  • Leverage a graph database to support your 360 project
  • Manage customers through multiple client channels and gather a complete timeline of their interactions
  • Identify actionable user behaviors
  • Create a real-time comprehensive, 360 view of your customers

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