Usefulness vs. Usability

Q: In usability tests, people say our application is easy to use. But in the field, very few users are actually using the app. What should we do?

Usefulness vs. Usability

Q: In usability tests, people say our application is easy to use. But in the field, very few users are actually using the app. What should we do?

Fill out form to continue
All fields required.
Enter your info once to access all resources.
By submitting this form, you agree to Expero’s Privacy Policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Expero Staff

April 23, 2012

Usefulness vs. Usability

Q: In usability tests, people say our application is easy to use. But in the field, very few users are actually using the app. What should we do?

Tags:

Q: In usability tests, people say our application is easy to use. But in the field, very few users are actually using the app. What should we do?

Your user adoption could be low for many reasons. A common reason is lack of usefulness. That’s what we’ll discuss here.

Usability testing typically focuses on how easily and efficiently users can complete their tasks. Those are important. Just as important is “usefulness testing” to evaluate how valuable specific features, functionality, content, data, etc. are to your users. The perceived usefulness of your offering should be greater than the perceived value of your competitors’ offerings and other available methods (for example, a whiteboard and Excel often are pretty valuable).

Surveys, interviews and focus groups are great for collecting data on the usefulness of proposed features, etc. We also get great data from testing static, early-stage prototypes with users in one-on-one sessions and asking about usefulness. The think-aloud method works well for testing usefulness as well as usability. We also ask users to rate the usefulness or value of proposed features on a scale from 1 to 10.

Adding features does not equal adding value. Beware of “featuritis.” The power of many applications and websites is lost because too many unwanted features clutter the screen and reduce usability of desired features. As I type this, I’m thinking about you, Microsoft Word.

User Audience

Services

Project Details

Similar Resources

Financial Services Toolkit: Dashboard Demo

  • Transaction History and Recommendations
  • Items for Compliance and Shareable Elements
  • What If' Portfolio Analysis
  • Asset Correlations and Visualizations for Recommendation
Watch Demo

Financial Services Toolkit: Portfolio Demo

  • An In-Depth Look into the Performance Recommendation Widget
  • What If' Scenario Building
  • Sharing Interactions with Jupyter Notebook
  • Running and Editing Scenarios in Jupyter Notebook
Watch Demo

Hey TigerGraph! Your 2020 Forward Looking Thoughts Are Already Here!

At Expero, TigerGraph’s 2020 projections are already in place or well underway.

Watch Demo

Chatting with Data: Interrogative UIs for Exploratory Data Analytics

Natural language processing is a powerful tool in building investigatory user interfaces for data exploration.

Watch Demo