Jonny Hill

Wireframes are intended to call out key moments and interactions in software design in order to provide clarity into how something should look, feel, and function.

Product owners and stakeholders have a tendency to skip over discovery research and go straight to design—and then skip over validation research and go right to release. One of the main drivers behind this tendency is the fact that looking at designs is fun. Looking at numbers and bulleted lists of findings is not (as much) fun (for stakeholders). With designs, they get to see their product progressing and growing from inception to build. Data is more behind-the-scenes; it may drive design, but so what?

Visual design is about more than keeping up with popular design trends, especially for complex apps