THE PROBLEM

How does social media contribute to the bottom line?

Our users don’t have enough insight into how social media activity related to their products contribute to the bottom line, especially by region.

USER GOALS

Social Media Saturation
  • Quickly see information about social media over time, by region and in relation to specific product announcements.
  • Identify key influencers.
Financial Data Correlation
  • Clearly correlate regional financial / sales data to a given region and product announcement.
Overall Performance of a Product Announcement at a Glance
  • View regional, financial and social performance indicators for each announcement.

DATA DISCOVERY

1. Look at the data source.

2. Slice data to gain insights.

DATA VISUALIZATION