Everyone has experienced products and services that don’t quite deliver as expected. Why is that?
Chances are it’s because the team that created the product or service didn’t ever walk in the shoes of their customers. Thinking about a problem or idea from the customer’s perspective is key to delivering a valuable and satisfying experience, whether that’s applying for a home loan or interacting with a software product. Thinking like your customers/users has been a proven staple for years in mature disciplines like industrial design. Yet in many organizations or less mature industries such as software and technology, this mindset is still not widely accepted and applied.
“Design Thinking” uses a designer's sensibility and methods to match people's needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.
With user expectation increasing year over year, the experience can dictate success or failure of a product or service. For complex domains, the challenge is even greater, where teams get distracted by complicated technology ecosystems, complex business processes and meeting tight deadlines.
In this 1-day workshop, you’ll learn how to apply a design-driven mindset, lean user research methods, and rapid prototyping techniques to evolve your ideas from early-stage concepts to actionable results.