Clarity Where It Matters
Common Scenarios
  • It can be difficult to unify even basic buying behaviors with customer profile data, providing a baseline of information, including name, address and contact details
  • Social media posts and comments that create a complete picture of customer preferences and sentiments
  • Acquisitions can leave a company with powerful offerings, but completely splintered relationship data.
  • Customers receive marketing campaigns for products they own, but often product managers have no way of promoting across product lines of business
“Crucial relationship data -- customers, partners, product usage -- is duplicated between siloed products. We literally don’t know who our customers are sometimes”
Tracking customer behavior, purchases, support interactions, billing, etc. across multiple siloed systems is challenging. Further, the enormous data sets generated by aggregating this information, while powerful, are difficult to utilize.
Related Content