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Explore our thinking

Dive into our world and find out what we have to say about technology, UX, and software development.

Multiple Logins

‍Q: Our web-based application currently requires two logins to use: one for the application and one for each module under the application. I’m having trouble convincing others on the team that we should just have one login. What do you think?

Customer 360: Churn Avoidance & Treasure Mapping

Customer 360, Customer Journey, Product & Recommendations.

Bind to the Abstraction, not the Infrastructure

In a previous post, we talked about untangling multiple UI controls so that they could be developed independently, but react to user interaction in a synchronized manner. Let’s posit for a moment updates to a line on one map control should cause re-rendering of a cross-section control associated with that line, but that the two controls are in different browsers, or even on different machines.