Modernizing Bond Trading 
Financial Services
THE PROBLEM
A financial services startup founded by the Head of Fixed Income Trading at Deutsche Bank identified a flaw in the US Treasuries market. A novel experience was mandatory to assure enough market participants to make the idea worthwhile. But in this market, innovation can be dangerous: buttons can move ten million dollars in a moment.

A carefully designed auction protocol can ensure the anonymity required for this illiquid market can trade fairly. However that protocol must be transparent and intuitive to experienced traders for the market to function.
EXPERO INSIGHTS
  • The product is intended to create and support a market that does not yet exist. The Market doesn't work without participants, and participants need to be sold to. How do you demo a market before it opens?
  • Traders need an intuitive UX, but also an app that updates interactively and in real time. Traders do not conform to “standard” user behaviors when interfacing with technology; they are looking at multiple windows on multiple stacked screens, and they can consume lines and lines of data with amazing speed.
  • XYZ
“The deepest, most liquid markets in the world are actually broken. But traders won’t even try our new system without a fast, completely intuitive system.”
Name, Role, Company
OUR SOLUTION
World-class user experience design was only step one. Expero constructed a web interface with the same information density and reactivity traders have come to rely on in their desktop systems. A maintainable web-based system fosters faster adoption and easier feature updates.
Expero constructed a web interface with the same information density traders have come to rely on.
Expero constructed a web interface with the same information density traders have come to rely on.
Expero constructed a web interface with the same information density traders have come to rely on.
Expero constructed a web interface with the same information density traders have come to rely on.
Expero constructed a web interface with the same information density traders have come to rely on.
Expero constructed a web interface with the same information density traders have come to rely on.
THE RESULTS
$50M
INCREASED REVENUE
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37%
Higher User Adoption
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75%
Performance Increase
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