Training > User Interview & Survey Techniques

Audience: Product Managers, Marketing Managers, Usability Engineers, User Experience staff, and anyone in Marketing or Development who wants to understand how and when to conduct interviews and surveys.

Description: Knowing your users and how they think is critical. Interviews and surveys provide rich data that help you define features for sites and applications, elicit feedback, and generate recommendations for design improvements. In this course, you’ll receive tips for conducting interviews and surveys on a budget, using scales and indices to improve data collection and analysis, extracting more data from participants, and more.

Length: 4 - 8 hours (customizable)

Course highlights: selecting the right data collection method (web survey, paper survey, phone interview, face-to-face interview, etc.) how to recruit participants defining your research questions and metrics designing and conducting surveys and interviews data analysis turning qualitative data into quantitative data examples and exercises.