Training > Competitive Usability Testing

Audience: Usability Engineers, Product Managers, Marketing Managers, User Experience staff, and anyone in Marketing or Development who wants to understand how and when to do competitive testing.

Description: How much better or worse is your product or site than its competitors? Is a proposed new user interface better than the current one? Understanding the answers to these questions will help you understand your product’s strengths and weaknesses and position it appropriately in the marketplace. This course will teach you to design an appropriate test, define the measures, and analyze the results. The methods covered range from quick, mainly qualitative preference tests to full-blown experiments with several quantitative measures. Learn how to define what you need to work better with a vendor, or how to do it yourself.

Length: 4 - 8 hours (customizable)

Course highlights: selecting the appropriate test method defining your metrics the role of questionnaires discount competitive tests formal experiments designing your test data analysis remote competitive tests examples and exercises.