Expero validates user interface design concepts, products and websites through a variety of usability methods. These include expert evaluation, the “discount think-aloud” technique, and more rigorous quantitative methods.

Our state-of-the-art usability lab enables us to capture behavioral and subjective data from users. We also conduct research remotely with users all over the world. The data we collect and our recommendations drive improvements in the design.

• Increase user adoption by removing barriers to efficiency and user satisfaction.
• Lower the cost of development by throwing out conceptual models that don't work before you've spent time coding them.
• Reduce support and training costs by delivering a product that is easy to use.
• Base your sales and marketing strategies on real data from end-users, not guesses.
• Understand the market landscape to take advantage of competitors' weaknesses and your strengths.

• How can we quickly identify major issues in our product or website?
• Why are users abandoning our site?
• What are the issues each of our user groups has with our system? How do we fix them?
• What are specific advantages and disadvantages of our system versus our competitor’s? How do we bridge the gap where we fall short?