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User effectiveness, efficiency, satisfaction, and
other metrics improve dramatically with the right approach
to content. This was demonstrated in pioneering content
usability research by Expero’s John Morkes
and Jakob Nielsen.
Expero has a great deal of experience in creating
content for software applications and websites, including
writing and editing text. When appropriate, Expero
writes marketing messages, user instructions, Help,
error messages, and other text. We have trained thousands
of people on content usability through our tutorials,
and we often advise clients on how to create usable
and appealing content for their applications and sites.
- Double your
site’s
usability just by rewriting the content.
- Guide
users down the paths you want them to take.
- Ensure
that your marketing messages are getting
through to your audiences.
- Craft user
experiences that are responsive to demands on users’ time
and attention.
- Provide greater UI consistency
and professionalism.
- How
should we organize and craft Web content for
specific audiences?
- Do users understand our
key messages?
- Do
users abandon our site because our content
is too promotional in style?
- How can we enhance
the credibility of our site?
- How do we develop
and roll out a content style guide for
our organization?
- What
is the likely return on investment
if we work to improve our content?
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