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Expero created a user experience for complex territory management software that was right on target for PointServe’s user audience.

Sketch of Mapping Concept Several initial design concepts were proposed for the application’s territory mapping feature.		Wireframe of Territory Table Wireframe prototypes were created to illustrate the layout and interaction of the user interface.		Visual Skin of Territory Table After usability testing and design iteration, a visual skin was added for a polished look and feel.

PointServe develops a range of optimization web-services and applications that enable customers to predict service demand, then efficiently plan, schedule, and execute service delivery.

The company approached Expero when it was developing new features that were expected to impact the usability of the application (a common issue in development of complex applications).

PointServe’s customers did not have enough data about their end-users to provide clear direction on how to best incorporate the new features or drive the overall design of the user experience. PointServe recognized that creating a usable design was critical for user adoption of this application and that achieving this would require a deeper understanding of the end-users.

Expero was tasked with uncovering information about the primary end-users of the application (non-technical branch and service managers) and incorporating the user feedback into appropriate user interface designs.

To deliver results for PointServe, Expero provided the following services:

• User Experience Metrics Definition
• User Interviews and Observation
• User Profiling and Task Analysis
• Requirements Validation
• Iterative User Interface Design
• Prototype Development
• Usability Testing
• Content Usability

In two months, Expero helped PointServe turn a list of product requirements into a powerful, useful and usable application that is expected to save PointServe customers 50% of the time it currently takes to plan and manage territories.