When was the last time you
bought a product that was hard to use or just didn’t
do what you expected? Would you recommend that product
to your friends? What
do you think about the company that made the product?
A
superior user experience has many components: form
and functionality,
performance,
the right look and
feel, clear content, branding, and much more. The one
thing that great user experiences have in common is
that they are transparent—users complete their
tasks effectively and efficiently, without even thinking
about the user interface. Great user experiences provide
the right things at the right time, in the right way.
Bad user experiences can be frustrating, leaving the
user with a negative impression of the product or website
and the company that created it.
More often
than not, a bad user experience occurs because the
company that created
the product or site
never took the time to learn from end-users and understand
their expectations. The conceptualization of how the
user wants to interact with a user interface or complete
a task is called the “mental model.”
Expero’s user-driven process ensures that our
designers always understand the user’s mental
model. Our user research experts are highly trained
at “getting in the heads” of end-users
and understanding their conceptualization of a task
or experience. With Expero as your partner, you can
base critical decisions about your product or website
on user data rather than guesses. Our designers use
the data to create user experience solutions that are
right on target for their intended user audience.
The user interface component of a user experience has
many parts, not just the look and feel of a screen.
Many companies mistakenly focus on just visual design
and graphics when trying to improve a software product
or website. However, components that should be addressed
include: what features and functionality to build, how users will navigate
the product or website, and what content will get
the intended messages across, as well as look and
feel.
Bad user experience can dramatically impact the bottom
line. If you don’t focus on creating a good
user experience, your product or site may suffer
from:
- declining revenue
- increased support costs
- low user adoption
- poor customer/user satisfaction
- high customer churn
- declining market share
- a negative perception of your
company.
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